Digital behaviour change in practice: The Habit Hacker
PHE ePoster Library. Bishop L. Sep 12, 2019; 274526; 83
Lauren Bishop
Lauren Bishop
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Abstract
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Abstract Introduction
Public Health Dorset has developed an innovative behaviour change tool, the Habit Hacker, as part of its LiveWell Dorset digital service offer. Since launching in April 2018, the tool has been used on average 1700 times per month, placing personalised, evidence-based behaviour change support at people's fingertips. BackgroundLiveWell Dorset is our health improvement service, supporting people to make lifestyle changes in the areas of weight management, physical activity, smoking cessation and alcohol reduction. We tailor our support to the individual based on Public Health Dorset's interpretation of the COM-B model of behaviour change, which has been has been reviewed and validated by Newcastle University (FUSE). Digital Behaviour Change in PracticeThe Habit Hacker helps people identify their barriers to change and presents evidence-based behaviour change techniques (BCTs) to help them move forward. It invites users to create their ‘My LiveWell' profile and take their next steps to healthy living. These two tools are joined by our ‘Activity Finder' to form a compelling suite of self-service behaviour change support.With an increasing number of people registering online with LiveWell Dorset (currently 500 per month), the Habit Hacker offers a hugely efficient means to deliver evidence-based behaviour change at scale. It also presents a welcome opportunity to generate insight over time, identifying which behavioural barriers are most frequently cited and which BCTs are most acceptable and effective. This not only contributes to the behavioural insights evidence-base but also enables us to continually improve and personalise our support to Dorset residents. External funding details
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