Seeing the world from 95 centimetres tall: fresh perspectives and innovative solutions for tackling air pollution in Portsmouth
PHE ePoster Library. Trower H. 09/12/19; 274485; 46
Mrs. Hayley Trower
Mrs. Hayley Trower
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Abstract Introduction
Public health in Portsmouth is threatened by poor air quality. The city is subject to a Ministerial Directive from DEFRA to reduce Nitrogen Dioxide to legal levels in as short a time frame as possible. Exposure to air pollution leads to a reduction in life expectancy, low birth weight, increased risk of cardiovascular diseases and cancer and others. Air pollution is disproportionately high in the city's most deprived areas, creating substantial health inequality. MethodA multi-disciplinary team took part in the Design Council's 'Design in the Public Sector' Programme, which provided training for using design-led approaches to address public health problems in Local Authorities. Most pollution in the city is vehicle related. We used journaling, journey mapping and interviewing with 'extreme users' - those taking short car journeys.
We identified 'reluctant users' - those who use their cars for short journeys, but would travel differently if easy, cheap alternatives were available. Including those who 'trip chained' - dropping children at school by car, before driving to work themselves. The qualitative value of walking to school was demonstrated, including family time, time to play and building of social capital.The team tested prototypes for a number of initiatives to promote walking to school, including infrastructure changes, wayfinding and games to get ready for school on time.
Combining local data with behaviour change science and design methodologies we were able to identify why people use their cars for short journeys, and to develop innovative ways to improve air quality. External funding details Local Government Association.
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