A local public health and supermarket approach to increase veg consumption for those shopping on a budget
PHE ePoster Library. Cuming K. Sep 12, 2019; 274426; 224
Dr. Katie Cuming
Dr. Katie Cuming
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Abstract Introduction
In Brighton and Hove 57% of children in the most deprived areas are a healthy weight compared to 82% in the least deprived. Significantly fewer children in deprived areas report eating five a day. Over 90% of residents buy their vegetables from supermarkets. As part of the Peas Please initiative a national supermarket (LIDL) and public health team used a survey to inform potential strategies to increase veg sales and consumption.MethodA survey was designed based on focus group findings. A paper based and electronic survey was distributed to budget shoppers in a LIDL supermarket catchment area. The results were analysed using SPSS and chi- squared tests to identify difference by deprivation, employment and other variables.
210 full responses to the survey were analysed with 30.6% of respondents identified as living in food poverty. Interesting findings to be presented include factors influencing the amount and the type of vegetables bought. Core vegetable findings were validated, with exploration of family shopping and eating habits. Attitudes to eating veg provide fascinating insights while ideas of ‘what can help you eat more vegetables' provide different ideas for supermarkets who want to sell more veg and public health teams who want to increase veg consumption and support healthy weight.
These findings could help supermarket chains and local veg retailers identify new strategies to sell more veg, to be presented. The learning from working in this new and unusual partnership with a supermarket to explore this complex issue will be presented. External funding details
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