Using behaviour insight science to design a health information website
PHE ePoster Library. Sarafraz-Shekary N. Sep 12, 2019; 274419; 22
Dr. Negin Sarafraz-Shekary
Dr. Negin Sarafraz-Shekary
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Abstract
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Abstract Introduction
The Healthy Surrey website is a comprehensive source of health and wellbeing information for Surrey residents and the system workforce. During 2018, there were over 360,000 visits, out of which 141,000 were unique users. The aim of this project was to use evidence- based behaviour science models and user engagement to improve access to local services and self-care information for residents and healthcare professionals.Methodology A total of 50 residents and healthcare professionals were asked to complete a pre-task exercise evaluating the website followed up by semi-structured telephone interviews. Focus groups with residents were conducted to identify key themes using the COM-B model of behaviour change. The changes were implemented using a co-design approach to check the acceptability, accessibility and usability of the website particularly by residents from more deprived wards. Results Qualitative research insight highlighted the need to communicate the position of the website with other competitors and its target audience. Other key themes identified were the use of language, improving interactivity (e.g. quizzes), tailoring the information according to each locality, raising awareness about the website and ease of navigation.
Conclusion
Health promotion websites are a useful resource for citizens to access as well as Public Health professionals to promote ill health prevention and reduce the impact of the wider determinants of health. Using an evidence based framework such as COM-B and adopting a co-design approach we have identified themes that can drive more impactful behaviour change. External funding details Surrey Heartlands Health and Care Partnership Transformation Fund
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