Tackling Inactivity; Determining the effective components of behaviour change approaches to tackle inactive behaviours
PHE ePoster Library. Alleyne R. Sep 12, 2019; 274397; 20
Ruth Alleyne
Ruth Alleyne
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Abstract Following a systematic review in 2012, Sport England launched the £13.8 million Get Healthy Get Active Fund (GHGA), to improve the evidence base for the effectiveness of sport and activity interventions in tackling inactivity. Each incorporated academic research with methods ranging from randomised controlled trial to pre and post design evaluation. The interventions used a range of behaviour change theories to inform their planning including the Transtheroetical model, the COM B model and nudge theory. 152,317 people, classified as inactive at baseline (Single Item Measure), have engaged with the interventions. Over half, 83,243 (55%) began participating in 1 x 30 minutes sport per week, with 43,286 (52%) remaining active in sport at 3 months and 40,789 (49%) of those starting activity remaining active in sport at 6 months. This suggests that activity status 3 month post intervention is indicative of the likely activity status 6 months post intervention and supports previous evidence that it takes 90 days to build a physical activity habit. Individual interventions reported a range of health outcomes; significant improvements in mental wellbeing scores, reductions in sickness absence and clinically significant improvements in cholesterol and systolic blood pressure. Thematic analysis of the learning has determined ten key principles for developing interventions to tackle inactivity, highlighting the effective behavioural change components employed, including: understanding the nature of inactivity; the role of behaviour change theories and community insight; reframing messages; working in broad partnerships; and measuring behaviour change. The final programme insight will be published in Summer 2019. External funding details
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