Co-designing a cancer awareness campaign informed by the public views
PHE ePoster Library. Han T. 09/12/19; 274396; 2
Tha Han
Tha Han
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Abstract
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Abstract Introduction
Late diagnosis of cancer could be a significant factor for poorer survival rates than England in our borough. Cancer Awareness Measure (CAM) survey in 2009/10 showed that only 30% of the residents recognised cancer symptoms. We are also experiencing a downward trend across cancer screening indicators. Therefore the local Cancer Action group decided to co-design and undertake a contemporaneous survey to establish the residents' awareness of cancer and screening programme.MethodA grant application was submitted to the cancer alliance and was approved. We were the first in the region to repeat the survey. Local stakeholders co-designed an adapted version of the CAM survey. Another tailored version was produced for those with learning disabilities.We commissioned two voluntary sector organisations, digital campaign groups and health champions to support community engagement work to enable equitable survey participation. Publicity was sent in advance via all social media and electronic communications by the local authority, Healthwatch and the CCG communication teams. We ran both online and face-to-face interviews between February and March 2019.The first 350 responses were analysed to establish the representation of different sections of the borough. Street marketing campaigns and household mailshots were undertaken in March to reach ethnic minorities and younger men who were identified as poor responders.
Results
In six weeks, we recruited over 1,600 participants and were able to improve representation.
Conclusion
The results of the survey will be used to design a year-long, multi-faceted cancer awareness campaign from the 1st of July 2019. External funding details UCLH
Abstract Introduction
Late diagnosis of cancer could be a significant factor for poorer survival rates than England in our borough. Cancer Awareness Measure (CAM) survey in 2009/10 showed that only 30% of the residents recognised cancer symptoms. We are also experiencing a downward trend across cancer screening indicators. Therefore the local Cancer Action group decided to co-design and undertake a contemporaneous survey to establish the residents' awareness of cancer and screening programme.MethodA grant application was submitted to the cancer alliance and was approved. We were the first in the region to repeat the survey. Local stakeholders co-designed an adapted version of the CAM survey. Another tailored version was produced for those with learning disabilities.We commissioned two voluntary sector organisations, digital campaign groups and health champions to support community engagement work to enable equitable survey participation. Publicity was sent in advance via all social media and electronic communications by the local authority, Healthwatch and the CCG communication teams. We ran both online and face-to-face interviews between February and March 2019.The first 350 responses were analysed to establish the representation of different sections of the borough. Street marketing campaigns and household mailshots were undertaken in March to reach ethnic minorities and younger men who were identified as poor responders.
Results
In six weeks, we recruited over 1,600 participants and were able to improve representation.
Conclusion
The results of the survey will be used to design a year-long, multi-faceted cancer awareness campaign from the 1st of July 2019. External funding details UCLH
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