Baby Be Smokefree
PHE ePoster Library. Wareing H. 09/12/19; 274352; 16
Hilary Wareing
Hilary Wareing
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Abstract Smoking in pregnancy is the single most modifiable risk factor in pregnancy. Prevalence has decreased but current midwifery and stop smoking interventions are failing to engage many of the youngest and most vulnerable women.The overall aim of the Baby Be Smokefree research project was to develop a stop smoking intervention that would be:• targeted specifically at young, pregnant women; and be• non-judgmental, convenient, cost effective and sustainable.• increase engagement with specialist support• support a woman to actThe study took a community development approach to developing an intervention to meet the needs of young pregnant smokers through co-design.The first phase of the project sought to gain an understanding of young women's drivers and barriers to change.In the second phase an intervention was co designed with young pregnant women who had smoked during pregnancy and the key professional groups.The results of phase one and phase two of the study suggested that it is not just about the content but about the person delivering the intervention.In stage three, these criteria resulted in the intervention being tested, in three areas across England. using staff providing women's care rather than research staff.This presentation will provide an overview of the finding from each stage of the project and recommendations for policy, systems and practice. External funding details Department of Health – Innovation, Education and Sustainable Development Fund (AIMS54142721)
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