All Right?: promoting population wellbeing in post-disaster Christchurch, 2011-2019
PHE ePoster Library. Daeth L. Sep 12, 2019; 274343; 150
Lucy Daeth
Lucy Daeth
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Abstract Since 2010, earthquakes have caused substantial destruction in Canterbury, New Zealand, killing 185 people. The population of 430,000 experienced over 13,000 aftershocks. In March 2019, a terrorist killed 51 people, wounding others, at Christchurch's two largest mosques.Psychosocial recovery from disaster takes years. Evidence indicates the importance of implementing comprehensive programmes to support people's adaptive capacities. Overlapping recoveries, from natural disaster and terrorism, can cause multiple secondary stressors.All Right? is a unique health promotion social marketing campaign developed in partnership between the Mental Health Foundation of NZ and the Canterbury District Health Board .The campaign enhances wellbeing by growing emotional literacy and supporting individuals and families with evidenced based techniques. By June 2016, the campaign had achieved 76% awareness in the region, with 87% believing messages are helpful and 42% recalling doing activities as a result of the campaign All Right? utilises the evidence underpinning the five ways to wellbeing[i], alongside local research to inform awareness of local trends, with tailored messaging for Māori, Pacifika and culturally and linguistically diverse people.Evaluation[ii] indicates the campaign's success is due to local research and a collaborative approach The campaign is globally unique in responding to disaster recovery in this way and has lessons for wellbeing promoters in other regions.[i]new economics foundations, 2008, [ii] Evaluation of a well-being campaign following a natural disaster in Christchurch, New Zealand, Kristi Calder, Lucy D'Aeth, Sue Turner, Ciaran Fox, and Annabel Begg; International Journal of Mental Health Promotion Vol. 18, Iss. 4,2016 External funding details
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