Design Led Process to Investigate Root Causes of Childhood Obesity in Areas of High Deprivation - Designing the Right Thing; Designing Things Right
PHE ePoster Library. Douglas H. Sep 12, 2019; 274313; 123
Ms. Heidi Douglas
Ms. Heidi Douglas
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Abstract Introduction
Childhood obesity rates in North Tyneside are similar to England. NCMP data highlights that our most deprived children are three-times more likely to be severely obese than their more affluent counterparts. The causes are complex and therefore understanding the root causes requires an equally sophisticate approach. We applied a design-led process to explore this complexity within areas of high-deprivation.
Design-led methods alongside interviews and focus groups were facilitated with 134 individuals over a 6-week period:A day-in-the-life –photo-journals detailing daily food exposureWho feeds me – CYP weekly food-scape to capture the complexity of food system Meal-mapping – Parents mapped-out the steps in preparing a family meal and emotional responsesResultsDesign-led methodology provided high-quality insights and new perspectives on childhood obesity which included both individual-level insight as well as system-wide impact. Individual-level The individual-level insight included understanding the complexity of eating arrangements for CYP and families and how this impacts on food choices. System-wideHow emotionally detrimental the food environment in school is; a whole-school served lunch in 35 minutesParental concerns on safety (cars and congestion) results in CYP being driven to school.
A design-led process has enabled an understanding of the complexity of childhood obesity from a CYP/parent's perspective and has resulted in recommending system-level change to improve the school food environment and to routinely close streets around schools to cars. External funding details This was funded via the National Childhood Obesity Trailblazer Discovery Phase (Local Government Association, Public Health England and Department for Health and Social Care).
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