An Investigation of the Advertisements Within 200m of Schools in Tower Hamlets
PHE ePoster Library. Ibitoye T. Sep 12, 2019; 274310; 120
Taibat Ibitoye
Taibat Ibitoye
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Abstract Research has demonstrated the susceptibility of children and young people to food promotions. In Tower Hamlets 27.1% of 10-11-year olds are obese; higher than the national average. Restricting the exposure to adverts is considered as one approach to tackling obesity; however, the ability to restrict adverts is partly determined by the type of consent required by the local planning authority. The extent of exposure to adverts around schools in the UK is currently unknown. The overall aim of this project was to investigate the amount and type of adverts within a 200m radius of selected schools in Tower Hamlets and to evaluate the proportion of healthy vs. less healthy food/beverage adverts and the type of consent. Adverts located within a 200m radius around 18 schools in Tower Hamlets were recorded using a mobile app, (entitled Unhealthy Food Adverts). Adverts were categorised as: smoking; food/beverages; gambling; alcohol; body image and goods/services. The Nutrient Profiling Model was used to categorise food/beverage adverts as ‘healthy' or ‘less healthy'. N=369 adverts were identified. 36% (n=134) of the adverts promoted food/non-alcoholic beverages and 68% of these were classified as less healthy (i.e. high fat, sugar and salt products). Nearly all (97%) of food/non-alcoholic beverage adverts required deemed consent, which the local planning authority has the power to restrict. The results of this project demonstrate the significant exposure of children and young people to potentially harmful adverts in Tower Hamlets and the important role the local planning authority can play to restrict these. External funding details
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