Monsters, Mapping and Mentoring: Piloting innovation within the transport discipline across the wider determinants of health to improve health outcomes.
PHE ePoster Library. Turton P. Sep 12, 2017; 186597; 29
Pam Turton
Pam Turton
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Abstract
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Abstract Transport has a key role to play in improving health outcomes and creating a fairer, healthier society. In this presentation, I will outline the progress Portsmouth City Council has made in delivering a culture shift in the transport department, moving away from conventional approaches to transport schemes towards a focus on public health and improving health outcomes. Through the use of case studies, and in particular three innovative projects (Pompey Monsters, Quieterways, and Family Cycling Grant and Training, outlined below), this presentation will examine how we are working across the layers of Barton and Grant's wider determinants of health model to improve health outcomes and promote a fairer and healthier society.• Grants for lower income families for the purchase of bikes enables us to promote cycling amongst target groups within the city. This is an example of proportionate universalism, within the 'lifestyles' layer of Barton and Grant's model. Family Cycle Mentoring provides training for adults alongside learn-to-ride training for young children, increasing parent confidence in cycling with their children, embedding life skills and active travel confidence. • Pompey Monsters: fosters behavioural change to create new community norms, through an incentivised Walk to School scheme aimed at primary school children. This encourages long term behaviour change to reduce car travel to school, through a monster themed fun activity. • Quieterways aims to achieve environmental change, delivering a legible network of largely traffic free routes mapped across the city, creating a convenient and safe environment for young, vulnerable and less confident road users.
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