Working with communities to implement and evaluate a community health promotion programme
PHE ePoster Library. Baker C. 09/12/17; 186532; 236
Dr. Colin Baker
Dr. Colin Baker
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Abstract
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Abstract Introduction Evaluating the wider value of contemporary health promotion programmes is challenging because of the complex and overlapping relationship between individuals and the wider environmental context. An approach that is sensitive to the realities of the people who experience and implement programmes was devised as a means of establishing meaningful and relevant outcomes of a small grants programme. Method A Social Return on Investment methodology was implemented to provide a mechanism for the involvement of beneficiaries and stakeholders in the development of an evaluation framework. Workshops (n = 3) with funding beneficiaries (n = 22) and stakeholders (n = 12) established a theory of change following which outcome indicators (n = 11) were developed. These were assessed via pre and post surveys (n = 135) to assess changes over time in addition to interviews (n = 38) that investigated process and outcome factors. Results Three main domains emerged including community connections and resources, education and skills, and health and wellbeing which articulated the nature of outcomes experienced. Beneficiaries identified simplicity and flexibility, rapid access to funding and sustainability and development opportunities as principal benefits. Conclusion The methodology provided a means of engaging with community stakeholders at different levels and ensured a full range of stakeholders, indicators and contextual factors were explored. This represents an innovative evaluation approach that helps understand the wider societal impacts of health promotion programmes which are often neglected due to methodological constraints. External funding details This study was supported with funding from Gloucestershire County Council Public Health.
Abstract Introduction Evaluating the wider value of contemporary health promotion programmes is challenging because of the complex and overlapping relationship between individuals and the wider environmental context. An approach that is sensitive to the realities of the people who experience and implement programmes was devised as a means of establishing meaningful and relevant outcomes of a small grants programme. Method A Social Return on Investment methodology was implemented to provide a mechanism for the involvement of beneficiaries and stakeholders in the development of an evaluation framework. Workshops (n = 3) with funding beneficiaries (n = 22) and stakeholders (n = 12) established a theory of change following which outcome indicators (n = 11) were developed. These were assessed via pre and post surveys (n = 135) to assess changes over time in addition to interviews (n = 38) that investigated process and outcome factors. Results Three main domains emerged including community connections and resources, education and skills, and health and wellbeing which articulated the nature of outcomes experienced. Beneficiaries identified simplicity and flexibility, rapid access to funding and sustainability and development opportunities as principal benefits. Conclusion The methodology provided a means of engaging with community stakeholders at different levels and ensured a full range of stakeholders, indicators and contextual factors were explored. This represents an innovative evaluation approach that helps understand the wider societal impacts of health promotion programmes which are often neglected due to methodological constraints. External funding details This study was supported with funding from Gloucestershire County Council Public Health.
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