HealthSketch: Using digital and social media to make patient information more engaging
PHE ePoster Library. Jayatunga W.
Sep 12, 2017; 186491
Wikum Jayatunga
Wikum Jayatunga
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Abstract
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Abstract Background: It is estimated that up to 60% of the English working-age population struggle to understand health information from leaflets and websites. This is an obstacle to the NHS policy objectives of empowering patients towards self-care and informed decision-making. Commonly used patient information sources in the NHS, such as paper-based leaflets and text-based websites, fail to take advantage of new opportunities in the digital space, such as online video, animation, social media and mobile apps.Method: Supported by the NHS Clinical Entrepreneur Programme for junior doctors, we set up a non-profit project to make engaging health information. We worked closely with an animator to create health explainer videos in the style of whiteboard animation, a popular technique of explaining complex ideas in a simple and fun way. To ensure the content would reach a wide audience, we used the 'EAST' Framework to ensure the content was 'Easy' to understand, 'Attractive', 'Social' and 'Timely', taking great care over the research, scripting, storyboarding, voiceover and overall presentation. We also created a distinct brand and presence across social media under the name 'HealthSketch'. Results: Following a successful reception to our initial video on Stroke, we received funding from four national charities to make condition-specific explainer videos. Since then, we have produced 7 videos to date, which have received over 370,000 views on YouTube. Feedback from patients has been highly positive and encouraging. We are therefore keen to make more videos and present our work to other charities and services in the health system.
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