Analysis of 42,457 Antibiotic Guardians who have pledged to contribute to tackling antimicrobial resistance
PHE ePoster Library. Newitt S. Sep 12, 2017; 186444; 59
Sophie Newitt
Sophie Newitt
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Abstract BackgroundIn 2014, Public Health England developed the Antibiotic Guardian (AG) campaign to reduce antimicrobial resistance (AMR). This included an online pledge system aimed at healthcare professionals (HCP) and the public. In 2016, the webpages were translated into Russian, Dutch and French. Here we examine the campaign after three years. MethodsDemographics of AGs were collected when pledging online and were analysed by pledge group, type, geography and source of hearing of the campaign between 24/07/2014 - 31/12/2016. Google analytics data was used to describe website visitors and acquisition routes. From November 2016, five questions assessed AMR knowledge and were compared to the Eurobarometer AMR survey. ResultsOverall 179,239 unique website visitors with 42,457 pledges (23.7%) from 129 countries were received, this increased each year with a peak during World Antibiotic Awareness Week. The largest acquisition route was self-direction (49%) with pledges more likely via this than social media (OR 2.4, 95%CI 2.3-2.5). 53.7% (n=22,768) of AGs were HCP but public and students pledges significantly increased. Colleagues were the most common source for hearing about AG (23.0%, n=7359), the public were more likely to hear via social media compared to HCPs (OR 3.18, 95%CI 3.0-3.4). HCPs had the greatest AMR knowledge. Compared to Eurobarometer, AGs were more likely to answer questions correctly than the UK group (OR=8.5, 95%CI 7.4-9.9). ConclusionThe AG campaign has sustained engagement over three years with particular increases in student and public groups. Future work should focus on continued promotion within the UK and Europe.
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