Promoting sustainable travel to school
PHE ePoster Library. DeSouza V. 09/12/17; 186437; 117
Valerie DeSouza
Valerie DeSouza
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Abstract
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Abstract Sandwell Council was awarded DEFRA funding to develop and deliver an intervention to improve air quality. Sandwell Borough has a number of 'hot spot' areas with some of the highest level of air pollutants in Europe. While much of this can be attributed to the major national road routes which run through Sandwell (including the M5/M6 intersection), there is evidence that a large proportion can be attributed to local traffic and that changing behaviour around shorter journeys can result in a significant increase in air quality. Traffic around schools at the beginning and the end of the school day and practices such as engine idling outside schools contribute to the reduction in air quality and increase children's exposure to pollution. We focussed on families with primary school-aged children and developed a behaviour change intervention to encourage the use of less polluting transport options when doing the 'school run'. Social marketing techniques were used to gain insight into parents' motivation and decision-making process when choosing how to make short, local journeys with their children. A number of different concepts were developed and tested with children, parents and teachers. The favoured option was reward charts featuring characters representing different sustainable transport methods and stickers that children could collect if they travelled to school by sustainable means. The campaign will run during the summer term (April-July '17) and all primary schools in Sandwell have signed up to take part. External funding details Funding provided by the Department of Environment, Food and Rural Affairs
Abstract Sandwell Council was awarded DEFRA funding to develop and deliver an intervention to improve air quality. Sandwell Borough has a number of 'hot spot' areas with some of the highest level of air pollutants in Europe. While much of this can be attributed to the major national road routes which run through Sandwell (including the M5/M6 intersection), there is evidence that a large proportion can be attributed to local traffic and that changing behaviour around shorter journeys can result in a significant increase in air quality. Traffic around schools at the beginning and the end of the school day and practices such as engine idling outside schools contribute to the reduction in air quality and increase children's exposure to pollution. We focussed on families with primary school-aged children and developed a behaviour change intervention to encourage the use of less polluting transport options when doing the 'school run'. Social marketing techniques were used to gain insight into parents' motivation and decision-making process when choosing how to make short, local journeys with their children. A number of different concepts were developed and tested with children, parents and teachers. The favoured option was reward charts featuring characters representing different sustainable transport methods and stickers that children could collect if they travelled to school by sustainable means. The campaign will run during the summer term (April-July '17) and all primary schools in Sandwell have signed up to take part. External funding details Funding provided by the Department of Environment, Food and Rural Affairs
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