Impact of an enhanced NCMP feedback letter on uptake of weight management services overweight children: A Cluster RCT
PHE ePoster Library. Howard R. 09/13/16; 137949; 73
Rob Howard
Rob Howard
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Abstract Introduction:The National Child Measurement Programme measures the height and weight of children in Reception and Year 6. Most local areas now send letters to parents with their child's measurements. There is mixed feedback from parents about the usefulness of the results letters and evidence is lacking around the actions parents take if they are told their child is overweight or very overweight. This trial tests the impact of an enhanced versus routine NCMP feedback letter on uptake of local weight management services. Method: 284 schools in Leicester, Leicestershire and Rutland were randomised to control or intervention groups in a cluster randomised controlled design. Parents of year 6 children were sent an enhanced or routine feedback letter stating their child's results. The routine letter was identical to the national template letter. The intervention letters included Map Me Body Image Scales. These are gender specific digital prototype images of UK children aged 10-11 years representing and labelled as per the NCMP weight categories. The intervention letter also included a social norms statement, a prepopulated personalised booking form and pre-paid envelope for local weight management services.Results: Parents of children who received the enhanced NCMP feedback letter (intervention) were more likely to enrol their child in the local weight management services than parents who received the standard feedback letter (adj OR 2.26; 95%CI 1.46, 3.52; n = 2578). Conclusion: This study provides the only robust evidence to date on the impact of NCMP parental feedback letters on uptake of weight management services.
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