Take Action today, Put them away
PHE ePoster Library. Martin A. Sep 13, 2016; 137890; 67
Ashley Martin
Ashley Martin
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Abstract
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Abstract Background: Every year thousands of infants need medical care for poisoning from products found around the home. Whilst long term injury is rare, distress caused and the impact on hospital services could be avoided by increased awareness. Because of their inquisitive nature, most accidental poisonings happen to children under-five.Description: RoSPA created a pilot programme to prevent child accidents at home from cleaning products. Launched in six cities and delivered through at least 120 local partners, the programme provided risk assessment tools and materials, which equiped both professionals and consumers with knowledge to ensure they could recognise potential dangers. The scheme provided families with a free magnet pad featuring safety advice. Results: Professionals benefitted from receiving education, while 240,000 families received advice and resources. Media coverage reached over 4 million people via television, radio and newspapers. Social Media was at the heart of this campaign. Evaluation included a survey of both practitioners and families with positive feedback on awareness of dangers and behaviour change. Early indications show that in cities targeted, there has been a 50% drop in the number of children attending emergency departments due to poisoning. Conclusions: The programme was successful in educating professionals and families and saw a reduction in hospital admissions. People were receptive to educational resources that fit into their lifestyle and home. A majority of families had taken action or shared safety messages after encountering the programme. External funding details The programme was supported by the United Kingdom Cleaning Products Industry and Department for Business Innovation and Skills
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